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Can augmented reality help e-commerce satisfy customers’ need for touch?

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As e-commerce continues to grow in popularity, so does the need for retailers to find new ways to satisfy customers’ needs. One way that has shown promise is by using augmented reality (AR).

AR allows consumers to explore products virtually as if they were present in the physical environment, except that they are not touchable. This can be a great way to provide the customer with the satisfaction of touch they crave without the need to be physically present in the store.

In this blog post, I will help you to look at the stats surrounding AR in retail and ecommerce, how it works, and what it is.

  1. What is Augmented Reality?

Augmented reality (AR) is a technology that allows users to interact with digital content in the real world. For example, in ecommerce, AR is typically used to allow customers to view products in their homes or workplaces before making a purchase.

AR works by using a device, such as a smartphone or a tablet, to display digital content on top of the real world. This content can be anything from 3D images of products to interactive videos and 360-degree views.

One of the major benefits of AR in ecommerce is that it allows customers to get a realistic idea of how a product will look and feel in their own space. AR also eliminates the need for physical store visits, saving time and money.

Retailers can implement AR into their ecommerce offerings in a few different ways. The most common is through apps, which customers can download onto their devices. Retailers can also create AR-enabled websites, which do not require any special software or hardware beyond a compatible device and an internet connection. Being Freelance ar developer with you can get started with the diverse range of benefits to satisfy customer need for touch.

While AR is still in its early stages, it has great potential to change the way we shop online. For customers with a high need for touch, AR provides a unique way to interact virtually with products before making a purchase.

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  1. Augmented reality stats in e-commerce

A recent study found that autotelic consumers, or those with a high need for touch, often experience deprivation because they cannot touch products while shopping online. Augmented reality (AR) in retail and e-commerce can help bridge this gap by allowing consumers to explore products virtually as if they were in the physical environment.

There are a number of ways that AR can be used in retail and e-commerce, from product visualization to try-before-you-buy experiences. Several major retailers and brands are already using AR to give customers a more immersive shopping experience. Ikea, for example, has an app that allows users to see how furniture would look in their homes before making a purchase.

Other retailers are using AR to create try-before-you-buy experiences. L’Oréal, for example, has developed an app that allows users to virtually test makeup 

products before buying them. This allows customers to see how the product will look on them and eliminates the need to return items that don’t work out.

The use of AR in retail and e-commerce is still in its early stages, but the potential benefits are clear. For autotelic shoppers, AR can provide the touch they crave; for all shoppers, it can offer a more immersive and personal shopping experience; and for retailers, it can lead to increased sales and decreased returns.

  1. How does augmented reality work in E-commerce?

Augmented reality (AR) is a technology that allows users to interact with digital content in the real world. AR can be used in several ways, but in ecommerce, it is typically used to allow customers to view products in their homes or workplaces before making a purchase.

AR uses a device, such as a smartphone or a tablet, to display digital content on top of the real world. This content can be anything from 3D images of products to interactive videos and 360-degree views. Customers can then use their device to move around, view the product from all angles, and get information about it, such as pricing and reviews.

One of the major benefits of AR in ecommerce is that it allows customers to get a realistic idea of how a product will look and feel in their own space. This is especially important for furniture and home décor, which can be difficult to judge from a traditional 2D image. AR also eliminates the need for physical store visits, saving time and money.

Retailers can implement AR into their ecommerce offerings in a few different ways. The most common is through apps, which customers can download onto their devices. Retailers can also create AR-enabled websites, which do not require any special software or hardware beyond a compatible device and an internet connection. Finally, some retailers are beginning to experiment with dedicated AR devices like Google Glass.

While AR is still in its early stages, it has great potential to change the way we shop online. For customers with a high need for touch, Hire Freelance AR developer, to help you undertake AR unique ways to interact virtually with products before making a purchase. And as the technology continues to develop, we can expect even more innovative uses of AR in ecommerce.

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  1. How Ecommerce businesses are adopting augmented reality

With the help of AR ecommerce customers to preview products or experience services. This means customers can preview products easily if you are looking to implement AR within your ecommerce business. This increases the chance of picking the right product for the first time. Eventually, there are different reasons why ecommerce is adopting augmented reality.

4.1 Virtually try on solutions

There are conditions where each one of us must have tried the clothes available on a mannequin. However, if it does not suit, it comes out with fear and reduces the conversion rate. Therefore, shoppers will take the step where they want to know what they are purchasing. In this manner, taking precautions and getting started to adopt the best result is necessary. However, AR helps online shoppers understand what they are buying and how items will work on them. There are different apps like clothing, makeup, accessories and even eyeglasses to help users determine their needs.

4.2 Preview placements

Preview placements give customers ease and a real-time glimpse of what a product looks like (within the environment). For example, with the help of AR, customers can easily get to know how the couch and other furniture will look in their place.

4.3 Interactive user manual

If you are selling any product, then being a business person then delivering benefits is the major step. However, having an interactive user manual will ease all your customers across. So this AR will help you, being a business person, to work quite well and also easily with interactive user manual actions, providing on-page contextual support. So it is when using a software/website or an app.

4.4 Filters in social media

When you have been working on Instagram or Snapchat stories, then you must be aware of filters. This is all about the AR filters, as these are used just for fun and also, with this, there has been a rise in many brands. With the help of social media filters, it is easy to showcase your product/services, which helps to boost customer engagement and encourages people to tag you. Lastly, you must think of some wow stats that can help clients to undergo your product or services and become potential leads.

  1. Augment reality help business to grow online store

One of the greatest limitations e-commerce can undergo is the difficulty of representing a physical or a 3-dimensional product. This is in the form of a product to take shape in a virtual, two-dimensional environment. However, AR can easily fill the gap between the customer and the consumers. Hence below mentioned are some points that will help businesses drive more customers. 

5.1 Helps increase customer engagements

AR is interactively helping ecommerce businesses all across the globe. The more chances your business has, the more potential it will have. However, an increased engagement will be witnessed at this point in time.

5.2 Reach new customers

It is important to create a buzz; reaching new customers will help your business to develop defined goals. Hence creating a strong AR campaign will help businesses.

5.3 Reduces the chances of return

With the help of AR, for you being a business person, it becomes easy for your customers to direct information. With a 3D view, you can easily show what products look like. In this manner, users can easily undertake several benefits across and in real time.

With the help of a diverse range of benefits AR is helping ecommerce businesses all across. Hence Hire Dedicated Freelance AR developer to help you get started with the best advantage of ecommerce development with AR. But it is important to determine how to bring AR to your ecommerce store.

  1. Bring augmented reality to your Ecommerce store

If you have decided to bring AR to your ecommerce store and do not know how then you are mentioned below.

6.1 Clarify your business objective.

The major factor that comes up is the objective of the business and how to begin with it. On the other hand, AR can help implement changes or benefit from upholding business objectives. Once you know or determine the business objective, then everything gets simplified. Try to find out your vision before jumping into the technical details.

6.2 Identify the augmented tools.

Once you have determined what you want to create, the next step gets simplified. Here are the aspects that can work to identify the augmented tools. 

The type of license in the case if you have a limited budget. Choose the platform that offers a free license. The second is the supported device. Make sure that you can keep the hardware of the app. Third, the funded operating system, in that case, if you are going to develop an app for several operating systems. Ensure to choose the operating system that works quite well. Fourth, the capabilities, in that case, carefully evaluate whether each platform has exact features.

6.3 Market new tool

Marketing new tools are the beneficial stage that can be defined. Hence here are ways to get started with the latest marketing tool. 

Therein you can create a demo video (promotional and instructional). 

Next is the display of app instructions to provide a clear direction on what they are supposed to get most of the app.

Lastly, to make your content shareable, the user can share their AR experience (with friends and social media).

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Conclusion

Some of the product categories can be tough to sell on ecommerce stores. But everything can be solved as there are different solutions within emerging technology. So if you are looking to determine if Augmenting reality can help ecommerce satisfy customers’ need for touch, there are several techniques. Augmented reality comes with several factors to scale the market of ecommerce stores and also for shoppers. To get started to raise your presence in your ecommerce store, reach me. I will help your business to plan a strategy that works well for your customers. So please do not wait to get started; contact me and give your ecommerce a new direction to acquire sales. 



Frequently Asked Questions

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